Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will be gradual, the company says, noting it may take months for the full ...

Threads now has over 400 million monthly active users. (Dave Adamson / Unsplash) Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said ...

Update January 2026: Threads has now overtaken X (formerly Twitter) on mobile. This is users on mobile, not total active users. Threads has 141.5 million daily active users, compared to X’s 125 ...