QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy? ANSWER: Target marketing is defined as ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...