Writing a problem statement helps your business identify issues that may be preventing you from reaching your goals. A problem statement includes statistics and other information that provides ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

When you have to talk to someone you don't know about a job, it matters what you say at the start. Copywriter and marketer Johnson Kee shares his secret for cold calls: making the company think about ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Enterprise decision-makers worldwide agree there is tremendous potential value in their data ...