Innovation has always been an engine of success for companies. However, coming up with novel ideas can be challenging. The process of ideation requires creativity, experimentation and out-of-the-box ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

New studies and patents are "increasingly less likely to break with the past in ways that push science and technology in new directions," according to a 2023 paper that found a lack of disruptive ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

THESE lavish antique clocks don’t just represent time – they are also windows on a period of cutting-edge scientific innovation. Each of these pieces, dating from 1662 to 1795, is part of the new ...