Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...