Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with fathoming the consumer mind. Unlike previous years, 2023 ...
Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, ...
As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...
As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...
If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit in the ...
NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...
In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...
Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...
Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...
While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...
Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...