Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

When Kaiser Permanente opens its massive, one-million-sf Oakland Medical Center Replacement Project early next year, staff, patients, and families may notice something peculiar about the place. Open ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

(Nanowerk Spotlight) Virtual reality (VR) and augmented reality (AR) are some of the hottest multidisciplinary technology trends right now, integrating computer, various sensor, graphic image, ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

As augmented reality (AR) is increasingly deployed in the manufacturing and processing industries—particularly in maintenance and training applications, it’s important for companies to recognize that ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.