Data Systems Redefining Competitive Decision Making Professional sports are no longer shaped only by instinct, tradition, or experience passed down through coaching trees. Over the last decade, ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Task analysis is the process of outlining how a task is done. Businesses conduct task analysis activities to help streamline processes and understand what goes into completing a task. Using task ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The home insurance industry was already ...