Fordham University’s Graduate School of Business, for example, is making a Marketing Analytics class a mandatory requirement for MBA students on the marketing track. “Historically, students go into ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many ...