An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity stock is getting hammered as AI fears escalate.

Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...

Unity CEO Matthew Bromberg has touted generative AI advances to its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While generative ...

"In some ways AI is about computers speaking closer to human’s language. And that level of conversation, I think, can be a great thing." "It's been a tough year and we've been going through a bit of a ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Create is expected to achieve double-digit year-over-year revenue growth in Q1, excluding nonstrategic revenue, with a similar cadence throughout 2026. Adjusted EBITDA margins are anticipated to ...

Get ready for a wave of low-effort games that are sure to hit the market soon!